Search Engine Advertising
Chicklet marketing
Search Engine Advertising
Be seen when it matters most.
Chicklet Marketing helps your business connect with customers actively searching for your products or services on Google. Through strategic search advertising, display campaigns, and retargeting, we make sure your brand gets found—and stays top of mind—at every stage of the customer journey.
Whether you’re looking to drive website traffic, increase phone calls, or capture more leads, our customized approach to search engine advertising is designed to meet your business goals with measurable results.
What Is Search Engine Advertising and Why Does It Matter?
When your customers turn to Google for answers, you need to be there—at the top, in the right place, at the right time.
Search engine advertising puts your business in front of people actively looking for what you offer. It’s one of the most powerful and cost-effective ways to reach high-intent customers, drive conversions, and grow your visibility online.
How Does Chicklet Marketing Help?
Google Search Ads (PPC)
We create highly targeted Google Search Ad campaigns designed to get your business noticed when customers are searching for the services you provide.
Our approach focuses on:
- Keyword research and strategy tailored to your business and audience.
- Compelling, conversion-focused ad copy.
- Call, location, and site link extensions for maximum visibility.
- Ongoing optimization to drive performance and lower costs over time.
Great for:
Businesses looking to drive immediate clicks, form submissions, or phone calls.
Display & Retargeting Ads
Retargeting ads allow you to reconnect with potential customers who have already visited your website or searched for services like yours.
We create visually engaging display ads that keep your business top of mind, helping to turn interest into action.
Our retargeting strategies include:
- Site retargeting (ads shown to previous website visitors).
- Search retargeting (ads shown to people who have searched for similar services).
- Display campaigns across the Google Display Network to expand reach.
Great for:
Nurturing warm leads, staying visible throughout the buying journey, and improving overall campaign performance.
Google Local Services Ads (LSAs)
Looking for local customers ready to take action?
We help service-based businesses leverage Google Local Services Ads—a pay-per-lead ad format that appears at the very top of Google Search, even above standard PPC ads.
These ads include a Google Guaranteed badge, giving your business extra credibility and helping drive phone calls, form submissions, and appointment requests.
Our support includes:
- Setup and verification process guidance.
- Campaign strategy and management.
- Ongoing optimization to maximize lead volume and ROI.
Great for:
Home services, legal, healthcare, financial services, and other local businesses focused on driving direct leads.
Why Partner with Chicklet Marketing for Search Engine Advertising?
At Chicklet Marketing, we don’t believe in set-it-and-forget-it campaigns. We take a hands-on, data-driven approach to managing your advertising, ensuring your budget is working hard to get the best possible results.
From setup to optimization, we handle the strategy, creative, and monitoring—so you can focus on running your business.
Let’s get your business in front of the right customers—right when they’re ready to take action.
Our Google Ads Management Packages
Choose the plan that fits your goals—and let’s build a search campaign that works as hard as you do.
Google Ads Package
Basic
Google Ads Package
Pro
Google Ads Package
Platinum
Chicklet marketing
Frequent Questions
Using search engine advertising requires time and money, but thousands of businesses have found that it is money well spent, because Google AdWords delivers measurable return on investment (ROI).
– Highly measurable
– Flexible
– Faster than SEO
– Easier than SEO
– Format is more engaging than organic results
– Your competitors are using AdWords
Search Ads show your business when people actively search for your services. Display Ads use graphics and appear across websites, helping you stay visible and retarget interested visitors.
Retargeting helps you reconnect with people who have previously visited your website or searched for services like yours, keeping your brand top of mind and increasing the chances they return to take action.
LSAs appear at the top of Google Search results and charge you per lead (calls or form submissions), not per click. They are ideal for local service businesses focused on generating direct leads.
Below are five traits of businesses that usually see great results and strong ROI from paid search marketing:
– High Customer Lifetime Values – ex. Dentist, Doctors, Cable and Internet Providers, Utilities, Colleges, Online Degree Programs, etc.
– High Margins – ex. Lawyers, Repair Jobs, Computer Equipment, Home Appliances, Cars, etc.
– Hard-To-Find Products
– Diverse Array of Products
– Seasonal or Event-Based Value
– Still not sure if this is right for your business? Keep in mind these aren’t the only types of businesses that can get value from PPC. Actually, almost any kind of business can make PPC work for them. It’s a matter of finding the targeted, relevant, high-intent keywords that drive affordable leads and sales.
We recommend starting with at least a $900/month ad spend to ensure your campaigns have enough data and reach for effective optimization.
We actively monitor, adjust, and refine your campaigns based on performance data, ensuring your ads stay competitive and your budget works hard to drive qualified leads.
Paid search engine results show the advertisers who are paying for the search engines to list their text ad when particular keywords are searched. In search results, they are clearly identified as “Sponsored Results” and appear either above or to the right of the free (organic) results.
Organic results are search engine results that are returned by indexing pages based on their content and relevance of keywords.
