Let’s be honest—most small business owners are wearing way too many hats. When it comes to marketing, what often starts with good intentions quickly becomes inconsistent, overwhelming, or reactionary. But your marketing plan doesn’t have to be perfect—it just needs to be doable.
If you want to show up consistently in Q3, generate leads, and grow your brand (without burning out), this post will show you how to create a marketing plan that’s simple, focused, and achievable.
Step 1: Set 1–2 Marketing Goals (Not 10)
What do you really want to accomplish in Q3?
Think in terms of outcomes, not just actions. For example:
- Grow your email list by 100 new subscribers
- Book 8 discovery calls per month
- Launch a new offer or seasonal promo
- Increase social engagement by 25%
Start small. You can always build momentum once you’re in a rhythm.
Step 2: Choose 2–3 Channels to Focus On
Instead of trying to do everything everywhere, choose the platforms that will give you the most return on your time.
For example:
- Website + Google Business Profile updates
- Instagram + LinkedIn
- Email marketing + blog content
- Meta ads + lead magnets
Pick your top 2–3 and stay consistent there. You can expand later once the foundation is working.
Step 3: Map Out Your Monthly Themes
Avoid decision fatigue by assigning monthly content themes or focuses. This gives your marketing a sense of direction and helps you avoid last-minute scrambling.
Q3 Theme Examples:
- July: Behind-the-Scenes / Company Culture
- August: Testimonials / Client Wins
- September: Fall Prep + Promotions
Use these as anchors for blog topics, social posts, emails, and CTAs.
Step 4: Build a Light, Repeatable Schedule
You don’t need to post every day. You just need to post consistently.
Here’s a simple 3x/week rhythm:
- Monday: Quick tip or service highlight
- Wednesday: Client feature or behind-the-scenes
- Friday: Call-to-action or lead magnet
Bonus: Schedule everything in advance at the beginning of the month to stay ahead. Or, let us handle it for you—our Social Media Marketing service includes content creation, graphics, videos, scheduling, and strategy support, so you can stay consistent without losing time.
Step 5: Reuse What You Already Have
You don’t need to create new content from scratch every time. Reuse blog posts, repurpose old social graphics, turn FAQs into tips, or pull snippets from past newsletters.
Work smarter, not harder.
Final Thought
Marketing doesn’t have to be complicated. With a focused Q3 plan, a couple of solid platforms, and a manageable schedule, you can stay visible, attract the right people, and build real momentum—all without spinning your wheels.
👉 Need help building your Q3 strategy or creating content that works? We’re here to help.
Do you have questions on how to best reach your target audience? Do you have a marketing budget but aren’t sure how to allocate those funds for an optimal ROI? Are you in need of an updated website? If you have any questions or need assistance with your marketing efforts, we want to hear from you! Schedule your FREE Consultation to find out how we may be able to help take your business to the next level.
“The secret to getting ahead is getting started.” – Mark Twain
