The halfway point of the year is the perfect time to pause, evaluate, and pivot. If your marketing strategy has been running on autopilot—or if you’ve just been too busy to check in—it’s not too late to reset and realign your efforts as Q3 begins.
Whether you’re feeling ahead of schedule or already behind on your goals, this check-in will help you get clarity on what’s working, what’s not, and what deserves your focus in the months ahead.
Here are five simple but powerful questions to guide your mid-year marketing review.
1. Are my goals still relevant?
Start by revisiting the marketing goals you set at the beginning of the year (if you set them). Are they still aligned with your business direction? Has anything changed?
If your original goals no longer reflect where you want to go, now’s the time to update them. Maybe your target audience has shifted. Maybe you launched a new service. Or maybe the market has changed.
Tip: Set one clear goal for Q3—just one. Make it measurable and achievable.
2. What’s working well—and why?
Take inventory of your wins so far. Which efforts have brought you the best results? Look at things like:
- Website traffic or inquiries
- Email open or click rates
- Social post engagement
- Client feedback or referrals
Figure out what’s working and double down on it in Q3.
Example: If video posts have been your best performers on social, consider adding more video to your Q3 content plan.
3. What’s been draining time without results?
Not everything you’ve done this year has likely been worth the effort. And that’s okay.
Look at what’s taking up time but not moving the needle—then give yourself permission to scale it back or let it go.
Hint: It’s better to do a few things well than to spread yourself thin trying to do it all.
4. Is my branding still aligned with where I’m headed?
Take a fresh look at your visuals and messaging:
- Does your website reflect what you offer now?
- Are your CTAs and social bios up to date?
- Is your brand voice consistent across channels?
Even subtle disconnects can create confusion. If you’ve evolved but your branding hasn’t, it may be time for a tune-up.
5. Do I have a clear focus for Q3?
End your check-in by setting an intentional focus for the quarter ahead.
That could be:
- Increasing visibility
- Building a stronger social presence
- Updating your website
- Launching a new service
- Growing your list
Whatever it is, align your marketing around that single focus to keep your messaging and energy clear.
Final Thought
A mid-year check-in is your opportunity to step back and work on your business—not just in it. You don’t need to overhaul everything—just realign, refocus, and move forward with more clarity.
👉 Need help evaluating your marketing strategy or refreshing your brand? Let’s talk.
Do you have questions on how to best reach your target audience? Do you have a marketing budget but aren’t sure how to allocate those funds for an optimal ROI? Are you in need of an updated website? If you have any questions or need assistance with your marketing efforts, we want to hear from you! Schedule your FREE Consultation to find out how we may be able to help take your business to the next level.
“The secret to getting ahead is getting started.” – Mark Twain
